ANOKA, Minn. – Oct. 12, 2007 – As waterfowl season moves into full swing hunters will find a new steel shot product to chamber this year. Federal Premium’s Black Cloud™ FS Steel™ is on shelves now and its unique advantages are detailed on the recently launched website <www.blackcloudammo.com>.
This new website features cutting edge design and media files including three “viral” videos that circulated this summer on video share sites across the Internet. The Black Cloud brand has proven to be all about the excitement that goes along with being a hardcore duck hunter—this is evident in the lighthearted approach these videos portray and shows a unique way to provide an early look at a new product development.
The home page takes users right to the top two reasons Black Cloud is distancing itself from the steel shot pack—The FLITESTOPPER™ (FS) steel pellet and FLITECONTROL® wad. The FS Steel pellet features a unique cutting edge that creates a larger wound channel on impact. The FLITECONTROL wad provides more downrange velocity, which gets the payload to the duck faster and fights wind drift. It’s an interesting way to look at shotshell design and is gaining attention in the waterfowling world as hunters put it to the test.
The incredible new shot construction of FLITESTOPPER (FS) Steel uses a cutting edge to devastate waterfowl on impact. It's staged with 60% Premium® steel for the ultimate patterns and duck dropping power.
FLITECONTROL™ features a unique and patented wad design that stays with the shot longer, keeping patterns tight and velocity high. Its rear-braking technology turns traditional wad design 180-degrees to fire a controlled release of high velocity FS Steel™ staged with Premium® steel for the most pellets on target. Get to your target faster.